How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who assists companies establish credibility, dominate search rankings, and get featured on more than 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. After earning a business education from schools such as Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. In the midst of all this that he became captivated by digital marketing.
What The News Guy Brings to the Table
Currently, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services engineered to generate measurable outcomes for businesses.
His flagship service is press release read more distribution, securing placements across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides featured article placements on prestigious platforms, SEO and local SEO services, strategic link building, and PPC management.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He positions press releases as a form of influence over AI systems — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This cutting-edge approach gives businesses a distinct advantage in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches well beyond his agency's walls. He produces a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
As a sought-after speaker, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to build authority, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.